You probably have a thing

There’s a good chance that you have a “thing” people know you for.

Or ask you about.

Or know you can do really well.

It might be right inside the wheelhouse of what you do for a living; it might be just adjacent to it; or it could be outside of your line of work altogether.

Eg: When I was a brand designer, my mates and colleagues would refer people to me who needed logo. It wasn’t my bread-and-butter (it was adjacent), but it was something people knew me for. I’d do a good enough job pretty quickly, which made me referable enough. And it was always paid work.

Another eg: Years ago when I worked in an office, we had a really great dude, Drew, who was our financial controller. His presentations at our quarterly town halls were always the highlight of the day – correct, the finance guy was more interesting and entertaining than us designers, journalists, marketing teams and sales (sales were an easy beat to be fair…).

He demonstrated so much knowledge and flair with numbers, that to the people in our office – and their family and friends – he became the obvious referral for people who were after financial advice. Again it wasn’t his bread-and-butter, but it was a consistent side income which he since went on to make his full-time job.

If I was to speak to either myself or Drew from those days, I’d be recommending they knock together a landing page with a fixed-price offering, for the referrers to send their family and friends to.

If the “thing” you’re known for is something you’re happy delivering… for a price… then just go ahead and publish that price.