Tiny signals

Everything you do and don’t do becomes a part of your brand (I’ve been a broken record with this in the past).

Several months ago I received an email from a new client who I’d sent an invoice to, which is a great example of this

All it said was:

“Good to see someone else using Bank Australia! That’s the first payment to a ‘good’ bank that we have made 😉”

Bank Australia is a customer-owned bank that, as they outline in their Responsible Banking Policy, supports for-good initiatives like renewable energy and inclusivity, and doesn’t invest in industries that big banks typically support like fossil fuel or weapons. (No affiliation other than being Bank Australia customers).

I made an intentional decision to switch all of our banking to them a couple years ago as our values are very much aligned.

The fact that a client spotted that, and was compelled enough to email me about it, means that even our choice of bank has now become part of our brand.

Your choice of bank, or your electricity, or other providers you use, might be overlooked by most people.

But some people are actually looking for tiny signals like that to help them decide who they want to work with.

Some signals are intentional; many are not.

Does it make you think about the tiny signals you might be sending, intentionally or not?