Better Packaging Co dropped a massive plastic turd on Bondi Beach today to mark World Environment Day.
They rescue ocean plastic and turn it into other things… Like big poops.
Sadly, what most of it gets turned into is still packaging, but I still call what they’re doing a big win.
It’s a solution.
It may not be fully circular (new packaging can still end up in the ocean), but it’s all steps in the right direction.
For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when flying solo.
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