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         3 April 2025          Danny R.

Your (zero) obligations

Did you know there’s a super powerful, liberating and empowering option built into every single proposal you ever send and enquiry you ever receive, that never ever ever ever changes?

🥁 *drumroll* 🥁

It’s saying “no”.

*tish* (there’s no cymbal emoji).

Like, you can be not-a-jerk about it.

But you are under ABSOLUTELY ZERO obligation to:

  • Alter your terms
  • Take less money
  • Sign an NDA
  • Accept weird conditions
  • Or say yes to anything ever

If it doesn’t sit right with you.

Obviously weigh up your situation… When cash is right, I know decisions like this aren’t so simple.

But this insight – that I can say no – has blown my mind in several arenas in my life, not just with clients and proposals.

I was going back through some old emails and found one from a young guy I was mentoring – let’s call him Guido – who had sent a proposal to potential client.

That potential client replied with a counter offer: a lower dollar value for the same amount of work, followed by this line: “We are looking forward to your agreement of this proposal”.

Guido emailed me to ask “WTF!!?? What do I say to that, it wasn’t even an option on the proposal!?”.

Head back up to line #1 of this email for the answer.

✌️

(ps. 0 unsubscribes after April 1 😅 we’re not AI first… We’re not even a “we”. And I can only dream of hair that amazing).

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