This is a low impact website.
         2 May 2025          Danny R.

Your Untouchable Advantage™

Repost: This came up in a conversation with a friend today and thought it was worth re-sharing.

Intangible assets – or things that aren’t physical assets – fall into two broad categories:

  • Legal assets
  • Competitive assets

Legal assets are things like trademarks, brand names, patents and copyrights. They can be highly valuable, but complex to assign financial value to.

Competitive assets are more abstract, like:

  • Work experiences
  • Life experiences
  • Reputation
  • Knowledge
  • Cultural influences
  • Relationships
  • Weirdness
  • Scars
  • Taste

They’re even harder to assign a dollar value to, but you can see they’re arguably more valuable than legal assets.

The cool part? We’ve all got competitive assets.

To put this another way: You can buy legal assets, but you either must earn or are simply born with competitive ones.

Both types are important, but as soloists we’re less likely to lean on legal assets, at least for a while. Our competitive ones are with us from day 1.

And your unique combination of them is basically non-replicable… lean all the way into these when creating your products – it’s where your untouchable advantage lies.

We acknowledge that we work on Wangal land of the wider Eora nation now known as Sydney. Wangal land sadly no longer inhabits any Wangal people.

We pay respect to the Elders of the past, as well as current and emerging Elders of surrounding lands and beyond. Let's all care for Wangal land, the Eora nation and Country.

For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when flying solo.

Learn how to keep things simple, enjoyable, and climate-smart in around 2 minutes a day by joining The Climate Soloist.

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