Any human is prone to shiny object syndrome. So many things we could do, so few we actually ever do.
Which is fine, and the reason I started teaching the One Shiny Object program... a systematic way to move ideas into a holding area while you make your one, most-very-bestest idea right now come to life and start working for you.
And as the A.I. sea rises around us, there are shiny objects everywhere, for everyone:
How does that make you feel? I know for me, it creates fear. Irrational fear, but I still feel it.
Most people I know feel imposter syndrome at some stage in their working life, particularly on the starting blocks of something new, like a new offer or a new job. But on some days, that feeling is stronger that it's ever been.
Which strangely, I take as a sign that things are going to be ok.
A module of the One Shiny Object program is uncovering your Untouchable Advantage - your unique combination of experience, quirks, taste, heritage, and dozens of other things that can't be found anywhere else.
People are irreplaceable, and each of us has a unique set of skills, ideas, and approaches that, when combined, will result in an irreplaceable offer.
One Very Good Idea + your Untouchable Advantage = an Irreplaceable Offer.
We're not allowed to fear AI replacing us.
It's simply time to take a step up. Be the helpful, reliable human you've always been, and help your clients navigate it.
In a way that only you can offer it.
Starting January 2026 and running for the whole year, I’ll work one-to-one with a small group of solo business owners, to rework their products and services into truly irreplaceable offers.
You'll be building real assets that deliver real value - and you'll know this, because you'll find buyers who'll help you shape exactly what they need, in the way that only you can deliver it.
No one can predict what's going to happen in the next year or two. We need to carry on as if SkyNet is not inevitable, and humans and robots will eventually settle at a point where it all fits together.
If you're feeling uncertain about the coming years, I won't pretend to know how you can make a million dollars (there's enough of that sh*t around).
But I can help you build a completely personalised strategy that keeps your relevance moving in an upward trajectory, rather than battling the tools in a race to the bottom.
I'll share more about it this week, but if you have questions in the meantime, grab a quick 15 minutes with me below. All calls come with a 100% no-sales-pitch guarantee - just bring your questions.
For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when flying solo.
Learn how to keep things simple, enjoyable, and climate-smart in around 2 minutes a day by joining The Climate Soloist.