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Free Rebranding Handbook

You don't need new ideas

Danny Ruspandini - Impact Labs Australia
Danny R.

I ended yesterday's email by saying any climate idea you have is worth exploring, because of the eye-watering amount of investment that's available at the moment.

As a list friend highlighted to me though, that implies you need to dream up something that's never been done before.

Nope.

There are at least 82 free playbooks on Project Drawdown that you can run with. They've been created and peer-reviewed by experts looking at existing solutions that already work, are economically viable, are contributing to an improved liveable future, and also create knock-on savings.

The projects range in scale, so soloists to small biz and trades, or NFPs to corporations are all catered for. Here's a screengrab of the Building Automation Systems solution, with it's 3 impact numbers of reduced emissions, implementation cost, and lifetime savings (each solution has relevant impact numbers):

Any electrician, engineering firm, appliance maker, or strata management firm could use this playbook and make a big impact - not to mention how incredibly different and unique this would make you in the market at the moment.

There are dozens, if not hundreds of action items on Regeneration.org that you can also run with. It's a little easier to navigate the solutions on this site, though it doesn't have the scale of research behind it to show the impact numbers like Drawdown does (much of the same team from Drawdown is behind it).

Here's a grab of the Bamboo solution:

(Read the rest of the bamboo solution here). It tells you how to plant bamboo, it's uses from carbon sequestration to alternatives to cotton and wood, so many things...

So you don't need to come up with a new way of doing things - you can take one of these solutions that already has the innovation and the proof that it works behind it, and start your own version of it. These are the solutions that simply need scale - to hit the scale, they just need more groups implementing more of the same.

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