Why Rebrands Fail

Danny R.

Ugly logos don’t break a rebrand.

Poor packaging doesn’t break a rebrand.

A website that’s hard to navigate doesn’t break a rebrand.

Poor planning breaks a rebrand.

Rebranding for the wrong reasons breaks a rebrand.

Hasty decisions break rebrands.

It’s not the deliverable that fails, it’s the stuff that comes waaay before those deliverables are even conceived.

Get that stuff right, and your likelihood of a successful rebrand skyrockets.

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