Ugly logos don’t break a rebrand.
Poor packaging doesn’t break a rebrand.
A website that’s hard to navigate doesn’t break a rebrand.
Poor planning breaks a rebrand.
Rebranding for the wrong reasons breaks a rebrand.
Hasty decisions break rebrands.
It’s not the deliverable that fails, it’s the stuff that comes waaay before those deliverables are even conceived.
Get that stuff right, and your likelihood of a successful rebrand skyrockets.
For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when flying solo.
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