Why is “the work” so hard?

I don’t mean your day job…

When you’re a climate-conscious consumer, or business owner, or marketer, “the work” of knowing whether you’re doing the right thing is all on you.

You need to decipher whether this ethical product is really ethical.

You need to decide to bank your money where it won’t be used for harm.

You need to hold people (suppliers, governments, employees) to a higher standard for the benefit of everyone.

It’s not what we’re used to – it’s not “normal”. So right now, it’s bloody hard.

Once we’ve rewritten the rules for how new products are created, how people are treated, and how wealth is distributed around the world, “normal” will change.

The cool part?

We’re all writing the new rules right now 💪