Why do good?

Are you doing good for good’s sake, or are you doing good so you can say you’re doing good?

There are very real benefits to both, and there’s no wrong answer here – good is good however you slice it, so use whatever motivation you need.

Reducing your emissions for the sake of the environment, your kids, or whatever, is wonderful. It’s the right thing to do, it’s something we’ll all be required to do soon enough, and just makes sense.

Reducing your emissions so you can then build open and honest marketing campaigns to brag about the fact, is smart. As of right now, you’re still in a minority, it’s still an advantage, and climate awareness among buyers and investors is only going up.

Of course you might be thinking of both. Doing it for the kids still gives you a marketing advantage. Doing it for the marketing still does it for the kids.

But being aware why you’re doing it helps you understand your priorities… or perhaps, knowing your priorities will help you understand why you want to do good.

Just to know, y’know?