Such an interesting question that came up with a colleague this week.
Under the “circular economy” definition (in my own oversimplified words), a business would recycle or recover everything it produces so that nothing is wasted.
For example: Upparel - a business I’ve mentioned here before - sells socks made from recycled materials, but it’s main business activity is accepting and recycling textiles from the public to create that recycled material (or distribute anything they can’t recycle to anywhere possible that isn’t landfill). They actually accept and recycle/divert much more than they require for their socks.
That’s how a product-based business does it, which might look different to how a service-based business would.
But a rebrand is a self-contained project, which is different again... so what might that look like?
Some initial thoughts we came up with:
I think we've barely scratched the surface.
As more innovative options start to emerge, it’ll be possible to rebrand in increasingly sustainable ways. Whether it can ever be fully circular is something we’ll be watching very closely!
Wanna know something really cool? A lot of these options can actually boost business. Many of them save money; Some are really innovative, so they’re a point of difference; Or committing to a different practice simply creates a unique talking point that will gravitate the planet-conscious folks towards you. As we’ve said here before, Everything you do and don’t do becomes a part of your brand.
I hope you found this list interesting - it was fun to put together and I hope you check some of them out... you don’t need to be considering a rebrand to start making positive changes!
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