Building a productised service is a wicked shortcut to trying out some new positioning, or exploring a new niche or specialisation.
To build a solid productised service, you need:
The easiest way to do that, is to transform something you've delivered lots of times into a packaged service.
Which means you might already know:
Reverse-engineer all of that, and you might start to see the outline of a niche worth exploring.
Much more practical than staring at a blank Google doc titled "My new positioning", no?
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