Way less shady

I failed to point out some obvious exceptions in my big emotion-fuelled ranty rant yesterday (though it was nice to see the responses from you lot – I knew we were all on the same page 😉).

The guy I crapped all over was using fake scarcity to rush people into buying his program.

Stating the obvious, fake scarcity is when you make it seem like there’s a time limit when there really isn’t.

For added fakeness, you can host webinars to answer common questions that you say are live webinars, but are actually pre-recorded. An easy way to fake it is to host one real webinar, then when you replay it just leave in the bit at the start where you go “Let’s give it 2 more minutes for the stragglers to join us… Ok we’re live! So where’s everyone from? I see Aaron from Newcastle, Cindy from Melbourne, thanks for joining us!”. 🤮

This guy had a lot of fakeness.

Now I’m by no means an authority in this stuff, but I think there are better ways to do all of it.

For starters, there’s no reason you can’t have an expiry if you genuinely must close the doors at a certain time, or you simply don’t want to drag out the sign-up process.

And of course there’s nothing wrong with having a pre-recorded q&a, I’d even go as far as recommending it if you get similar questions over and over… There’s also nothing wrong with telling people it’s pre-recorded.

I get that scarcity works, but as per yesterday: If your stuff is good, people will buy it. No need for fake time limits.

Now reply to this email before midnight for a free Tesla. Midnight where? Who knows ¯⁠\⁠_⁠(⁠ツ⁠)⁠_⁠/⁠¯