You may have seen a brand of small cars driving around called Cupra.
They're a spin-off of the SEAT brand (originally it's performance arm, now it's own marque). The cars that are driving around Aus at the moment are a combo of petrol cars, hybrids and full electric.
Plug-in hybrids (PHEVs) are their transitional tech - Cupra have openly stated on their About page, that their goal is to be a fully electric car maker by 2030.
Two things:
They don't have a clear mission or vision statement (that I could find) but I can also see the electric goal influencing a rewrite of both as the brand moves closer towards that goal.
My point?
This is a global carmaker, but their "Impact Program" is young and evolving. Setting goals like this that you can build on is very doable.
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