Under-served

Ecograder measures your website’s environmental performance based on factors like its “weight” and load times, how well optimised the images and scripts are, and whether it’s hosted on green servers.

Here’s the report for Impact Labs.

A sustainably designed and built website isn’t just better for the planet and your business’s carbon footprint; it should also mean a faster-loading, more accessible experience for the user.

Matt Hocking, director of Leap.

That point about accessibility is not insignificant.

Amazingly, as of 2023, barely 4% of websites are accessible to people with disabilities, based on an annual study of well over 1 million websites by WebAIM.

Disabilities vary greatly and include (but definitely aren’t limited to) blindness or vision impairment, learning disabilities, cognitive disabilities, hearing impairment, or physical disabilities.

(This is a great video demonstrating what it’s like to browse a very well laid out website on a screen reader.)

You can take digital reports like the one from Ecograder directly to your web team, give them a set of instructions with a target, and end up with not just a lighter, more climate friendly website, but one that is also in the rare company of being accessible to a group of very under-served people.