Two ways to add fixed-price offers

Two ways you can integrate a productised offer into your menu of services:

1. At one end of the scale, you just add a single productised offer around the work you currently do.
2. At the other end, you replace everything you do with productised offers.

Let’s say you’re a graphic designer, and your projects and clients are almost always different.

In scenario 1 above, and being overly simplistic, you might add something like:

• Design a concept
• A strategy call
• Design 10 social media posts per week

You’d continue doing the custom projects you’ve always done, but for a request that you get often enough, you create a fixed-price offer that you can simply forward people to who make the relevant request to you.

In scenario 2:

• You create a fixed-price offer
• And sell enough of them to replace a client
• Then you continue replacing the rest of your clients
• Until you no longer need to seek (or accept) custom projects.

Again, that’s being overly simplistic. Scenario 2 could take years (it has for me).

But if life’s currently a bit tricky with all the clients and projects and requests and whatnot, these are two ways to start regaining control of your day and your calendar.