Want an easy, climate-first approach to creating products and services?
Trim the excess.
Meaning: Resist the urge to pile on extras, bonuses, features, and more service in an attempt to make your offer seem more valuable.
The idea of taking a climate-first approach is to be intentional - deliver what's needed, as efficiently as possible, without all the waste.
Eg: I recently paid a few bucks for a 28-day challenge that I'm receiving daily by email.
It addresses the exact thing I need help with, and promises to keep each email's reading time under 5-minutes.
Perfect 👍
What I didn't need, or select, or expect, or want - but got anyway - were the 6 bonus ebooks totalling over 300 pages.
That's 300 additional pages I'm never going to read, because everything I want is coming in 5-minute chunks a day for the next 28 days.
To me, this signals that the seller either:
I got all my value when I signed up - as the seller, someone signing up is a pretty good way of knowing if what you're offering is delivering the value they seek.
"Value" is something that I feel is worth my time, and I'm happy to hand over my email and a few bucks in exchange for. To me, the value was in the 5-minute daily emails... I got my value when I signed up.
I don't know how many of the thousands of other people who've taken the challenge will read those extra books, but they now have them. Thousands of people storing hundreds-of-thousands of pages they never asked for, and will probably never read.
That's not adding value, it's just adding stuff.
Wanna make it super valuable? Keep it super focused.
Sign up to The Climate Shift
We'll never share or sell your data.
Let's spend 2 minutes each day looking at the opportunities, solutions, startups and rockstars in the climate space.
100% no doom & gloom guarantee. Start transitioning your organisation towards net-zero and have fun doing it.
Emails arrive daily. Unsubscribe anytime.
A daily email exploring the opportunities, solutions, startups and rockstars in the climate space.
No doom & gloom guarantee. Start transitioning your organisation towards net-zero and have fun doing it.
2024 Impact Labs Australia.