Being a climate conscious organisation isn't always about buying ethical, finding better suppliers, using recyclable packaging, or becoming a BCorp.
A far less sexy option... reducing waste can enormously sway your impact, as well as your time, profit, and mental well-being.
Sure - use less paper and disposable coffee cups, but also minimise as much of these types of waste as you can:
๐ Time wasteย - busywork, procrastinating, focusing on unimportant tasks because they're easy, looking for 1% improvements when 80/20 is more than enough.
๐ย Marketing wasteย - buying more flyers or booklets or business cards or whatever "just in case".
๐ย Promotional wasteย - junk with your logo on it because you think people care about your brand as much as you do (they don't).
๐ย Digital wasteย - hoarding analytics, heatmap recordings, browser screenshots, cookies and other data, a very small percentage of which is useful but for the most part, is useless.
๐ย Financial wasteย - spending cash on services that a product isn't ready for, like SEO or digital ads.
๐ย Resource wasteย - allowing contractors contacts to run on for longer than you really needed them to.
๐ย Emotional wasteย - working late into the night on a client request thatย you know from their track recordย is poor use of time, and will likely be changed.
๐ย Career wasteย - droning away in an unfulfilling job when you know a more purposeful calling is waiting elsewhere (and fully appreciating that changing jobs is not easy at the best of times, especially when you throw in a career change).
Cutting losses is not the best option 100% of the time, but it might be a great option for something right now.
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