Think inside the box

When you’re constantly chasing new ideas by forcing yourself to think “outside the box”, you could be throwing out some useful, proven, reliable stuff that is always found inside the box, like:

• Reliable customer service
• Repeatable systems that all you to get more efficient
• Standardised or fixed prices that help people make buying decisions
• Boring services everyone always needs

Skipping over those things and always looking outside the box could lead to:

• Customer “service” that’s trying to be too many things and ultimately, fails customers (eg: Chatbots, AI assistants, offshore call centres, etc)
• Custom offers and services that change with every new client, meaning you never hit your flow
• By the hour/day/week/month pricing that often creates sticker shock and invoice querying
• Complex, clever or unique services that people may need, but don’t understand

Inside the box is not somewhere to be concerned about finding yourself in (personally, I’m aiming for it).

Reliable, repeatable, standardised, and boring could be the most disruptive business model in your pocket of the world.