These are my people

Why even have a climate policy?

We could say it’s for all the doomy-gloomy reasons like:

• Every business will to need to show their climate commitment by 2030
• It puts you on the front foot when the regulator does come knocking
• Financing options might become limited without a climate policy

But I’m not gonna do that 😜

Some of the reasons organisations voluntarily create climate policies are:

• Savvy consumers know to look for it, and will ask
• It’s the way business is going
• It’s just the right thing to do
• It demonstrates a responsible approach to business, and that you’re in sync with the environment rather than always taking from it
• But the one I love most: It signals to your potential customers that these are my people.

Every marketing book will tell you that people do business with people they know, like and trust.

Once folks know you (that one’s on you), a very transparent climate policy can give your “like” and “trust” a solid boost.