We all know the first pancake sucks.
You’re figuring out the temperature of the pan, the thickness of the batter, how long before the bubbles show… you either burn or undercook it.
Small adjustments get the second one closer.
By the third, you’ve mostly figured it out.
Your first crack at a productised service might look like a ‘first pancake’.
The thing we can get hung-up on is trying to make a perfect third pancake on the first go.
Sometimes you fluke it, and that’s awesome. But usually, you have to have a couple goes at it.
And probably have a couple of goes at several areas of it – the scope, the price, the guarantee.
Version 1 doesn’t need to be perfect (if you tweak things often, it may never be!).
Spend the batter, and make a crappy first pancake.
The third one will be great 💪
For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when flying solo.
Learn how to keep things simple, enjoyable, and climate-smart in around 2 minutes a day by joining The Climate Soloist.