This is my super simplistic understanding of each of these things.
Where the conventional form of accounting focuses on a single “bottom line” – Profit – the triple bottom line adds People and Planet as measurable concerns for a company to improve.
The idea is that you put equal effort into looking after your people and doing good by the planet, as you do to improve your profit.
Take planet (Environmental) and people (Social) from TBL above, add Governance – and you have ESG.
Unlike the E and the S though, Governance is kind of a non-measurable thing because, again in my simplistic words, it’s how you make decisions about running your organisation.
ESG hopes that you make generally good decisions for your people, the planet, and your profit. So there’s a clear crossover with TBL… even a double-up.
To avoid another simple interpretation, this is from humanrights.gov.au:
…corporations have a degree of responsibility not only for the economic consequences of their activities, but also for the social and environmental implications. This is sometimes referred to as a ‘triple bottom line’ approach that considers the economic, social and environmental aspects of corporate activity.
Let me ask you this: do you think it matters?
All this alphabet soup says to me is that there are several frameworks your org can choose to adopt, but the basic idea is that if you’re an organisation that makes profit (or not!), it might also be a good idea to make sure your people are treated well, and you don’t cause the planet harm along the way.
All of them. None of them. Honestly, I don’t think it matters – what matters is if anything in any of those frameworks clicks with you, then start doing that.
It’s not hard to treat people well – but it can be hard to know if you actually are as an organisation, so find out.
It can be hard to treat the planet well – but that’s a matter of learning; ask your suppliers questions; look at your choices; take inspiration from other organisations that you admire.
Saying you’ve adopted a framework is just window dressing, but doing the work that makes your organisation better than it was yesterday is where good stuff happens.
For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when flying solo.
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