For consultancies and service-based business, the largest part of your impact likely doesn’t come from your office or your vehicles – it could be from the clients you choose to work with.
Once you’ve done all your switching and green’d up the office, you might need to take a hard look at who your clients are… Most importantly, their activities.
Is there a terrible polluter in your books? If so, by working with them, you’re directly both enabling and endorsing what they do.
Clean Creatives are just one group who name-and-shame the advertising agencies supporting fossil fuel companies.
A single bad client can easily undo decades of positive impact you’ve made, so what are your options?
That last option might temporarily slow your growth as you work to replace a client rather than simply adding more… but the path you open up after that transition bears a lighter load. You’ll be free of the anchor that’s dragging down all the good you’re doing elsewhere.
These can be tough conversations to have. Be kind, and reach out here if you need help.
For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when flying solo.
Learn how to keep things simple, enjoyable, and climate-smart in around 2 minutes a day by joining The Climate Soloist.
2024 Impact Labs Australia.