Let's say you decide that 2024 is the year you're going to bite the bullet and declare your business climate-first.
And in the same moment, you realise that's a lofty mountain to climb.
Even though the best advice you've heard is to start small, you're still wondering "where do I even start!?".
Like many things that are retrofitted, it's much more work to retrofit a climate-first approach to an existing business, than it is to start a new business with a climate-first approach from the start.
But we have existing businesses... so let's try smooshing both together.
Here's one way to do it
Develop a single service - a new one, or break off an existing one - and rebuild it with a climate-first approach... similar to how you'd build a new business, but simplified.
Detailed example tomorrow.
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