Solo business owner variations

What type of solo business owner are you? And is it the type you’d like to be?

Eg, are you:

• Variation A): you serve 20+ clients with varying volumes – some get a 4/5/6-figure invoice from you, and some may only get a 3-figure invoice
• Variation B): you serve 3-10 clients per year, so you need to onboard a new client maybe every 3-6 months
• Variation C): you serve one or two clients as a contractor, perhaps not needing to find a new client for several years
• Some other variation…

Knowing this helps in a lot of areas of business, one being an understanding of where to focus your marketing efforts. Eg, paid ads for a contractor with 1-2 clients is probably a poor fit, but paid ads might work if you have 20+ clients and need to replace them often.

But even before doing that, it’s worth asking if you’re currently the type you’d like to be.

Some folks with fewer clients feel the nag of “they could jump ship any minute, and there’s 50% of my income gone!”; Then the folks with 20+ clients are overworked, and feel the urge to simplify.

Consider where you sit and where you’d like to sit – we might go deeper into this next week ✌️