Simple, obvious, and true

Nothing will destroy a customers trust in your advice faster than catching you out in a lie.

^{_{– April Dunford, Author of ‘Obviously Awesome’ and ‘Sales Pitch’}}

° ° °

Closing the loop on this fakeness-in-marketing thing from yesterday and Monday… When I heard this incredibly simple line in the Sales Pitch audiobook this week, I was like yep – so simple, so obvious, so true.

(By the way, I haven’t come across a business book as punchy and practical as Sales Pitch since my all time favourite book ever, ‘Don’t Make Me Think’. DMMT doesn’t have an audiobook, but SP comes in at around 2 hours 👏 it’s written for tech companies but like most books, you can bend it as needed).