You might have seen ads for a car company called Cupra on TV lately.
They're a spin-off of the SEAT brand (originally it's performance arm, now it's own marque). The cars that are coming to Aus will be plug-in hybrid (PHEVs), which is their transitional plan.
Cupra have openly stated on their About page, that their goal is to be a fully electric car maker by 2030.
Two things:
They don't have a clear mission or vision statement (that I could find) but I can also see this influencing a rewrite of both as the brand grows and moves closer towards it's current vision.
My point? This is a global carmaker, but their "Impact Program" is young and evolving. It's so easy to make small statements like this that you can build on.
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