Should we publish in print?

Danny R.

When questioning whether to adopt a new marketing activity, the first answer is actually another question:

Should we increase our followers on Instagram?

Who’s your customer?

Should we advertise in trade magazines or Google AdWords?

Who’s your customer?

Should I talk at conferences or focus on running webinars?

Who’s your customer?

Should I publish in print or on LinkedIn?

Who’s your customer?

Whether you call them customers, patients, students, or applicants - know who they are, understand how they consume information, and be visible there when they need you.

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