Rugged offroad EV for farms

Scottish company Munro displayed it's all electric 4x4 prototype this week at the Low Carbon Agriculture 2023 show Coventry, UK.

They're stripped back, mechanically simply units build for the demands of farm life that are easy to maintain, and don't compromise on performance... while still managing to pull off a pretty sexy offroader look.

They plan to sell 50 units in 2023 and 250 next year, with an ultimate goal of selling 2500 per year by 2027 (no word if they're coming to Aus yet 🤞).

One very cool part: They'll come out of a low carbon UK factory running on 100% renewable energy, and Munro plans to build a circular value chain by "offering manufacturer-supported options for refurbishment and upgrade”. They are building these to last the rugged requirements of farm life, and don't expect owners to upgrade regularly every few years.

But the coolest part in my opinion (from The Driven): Includes a commitment to recognise the customers’ right to repair and maintain their vehicle without invalidating its five-year / 100,000-mile (160,000km) warranty.

EV makers are popping up everywhere (300 exist in China!) and modern, climate conscious approaches like Munro's will really push the expected norms of car ownership - regular upgrades and scheduled servicing could become a thing of the past.

It makes the big players in the car industry look like dinosaurs - I love seeing a shake-up of what's always been done.

Every industry has norms, some might need a similar wake-up call...!