Regulate yourself

Just like claims you make in regular life, any claims you make in your climate efforts work so much better when they're founded in truth.

How you prove it depends on what you're claiming.

Broadly:

👉 Things that are regulated like becoming a BCorp, need to be verified through a certification, report, etc;
👉 Things that aren't regulated like your packaging choices are more subjective, and basically come down to how much information you choose to share.

If you're one of many orgs to start with unregulated stuff, why not regulate yourself:

👉 Get transparent: Share all the gory details.
👉 Share the win: Outline what this actually improved for your organisation.
👉 Own the gap: Draw attention to what you need to work on, and what you'll tackle next.

Transparency for the win 💪