This is a low impact website.
JOIN 10-DAY BOOTCAMP
         13 February 2022          Danny R.

Avoiding bias with your rebrand

In most cases, the decision to rebrand your organisation should not be made on the advice of a creative agency.

Why? Because where there’s motivation, there’s bias.

As I say a lot, I have nothing against creative agencies, they’re critical in the rebranding process.

If you’re considering a rebrand, this is a common way people decide - but I believe it’s the wrong order, and missing some key steps:

  1. Acknowledge something’s changed
  2. » TALK TO CREATIVE AGENCY
  3. Rebranding is an option
  4. Decide to rebrand
  5. Rebrand →

Talking to the creative agency should come after the decision to rebrand has been made:

  1. Acknowledge something’s changed
  2. Seek unbiased opinion
  3. Rebranding is an option
  4. Consider alternatives
  5. Decide to rebrand
  6. » TALK TO CREATIVE AGENCY
  7. Rebrand →

Rebranding presents more than a small amount of risk to your organisation. That risk should be a measured consideration based on the benefit it will bring to your organisation, not the prestige it offers to the creative agency.

Where do you get an unbiased opinion?

Find someone who would have nothing to gain or lose from your rebrand.

  • Not a stakeholder.
  • Not a board member.
  • Not a team member who’ll be part of the rebranding team.
  • Not a supplier who will be hired in the process.

Instead, try:

  • A trusted business advisor
  • A friend with good business awareness
  • Another business owner who has rebranded their organisation and can speak from experience

And if you can’t find any of those, reach out - I’d love to chat it through with you (no creative agency here 😉).

Sign up to The Climate Shift

We'll never share or sell your data.

Daily climate action for Aussie business leaders.

Let's spend 2 minutes each day looking at the opportunities, solutions, startups and rockstars in the climate space.

100% no doom & gloom guarantee. Start transitioning your organisation towards net-zero and have fun doing it.

Emails arrive daily. Unsubscribe anytime.

We acknowledge that we work on the lands of the Wangal peoples of the wider Eora nation in the place now known as Sydney. We are humbled to work on Wangal lands, used for generations as a place for Aboriginal learning and knowledge exchange.

We respect the Elders of the past, our current Elders and the Elders emerging for our future. May we all continue to look after Wangal, Eora and surrounding lands.

A daily email exploring the opportunities, solutions, startups and rockstars in the climate space.

No doom & gloom guarantee. Start transitioning your organisation towards net-zero and have fun doing it.

Emails arrive daily. Unsubscribe anytime.
© 2024 Impact Labs Australia.
crossmenu
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram