In most cases, the decision to rebrand your organisation should not be made on the advice of a creative agency.
Why? Because where there’s motivation, there’s bias.
As I say a lot, I have nothing against creative agencies, they’re critical in the rebranding process.
If you’re considering a rebrand, this is a common way people decide - but I believe it’s the wrong order, and missing some key steps:
Talking to the creative agency should come after the decision to rebrand has been made:
Rebranding presents more than a small amount of risk to your organisation. That risk should be a measured consideration based on the benefit it will bring to your organisation, not the prestige it offers to the creative agency.
Find someone who would have nothing to gain or lose from your rebrand.
And if you can’t find any of those, hit reply - I’d love to chat it through with you.
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