Rebrand like the tortoise

“Done once is better than done over.”

I recently listened to a podcast that brought up the story of the tortoise and the hare, and I realised how similar our approach to an ethical rebrand is to that story.

While there’s definite time-pressure with rebrands, it’s not about racing through the to-do list and scrambling through everything like your hair’s on fire.

It’s about being considered and taking time with due-diligence, sourcing suppliers, checking your impact, and staying true to your values - while always moving forward and maintaining momentum.

Rushing - especially when it comes to critical decisions - can lead to poor decisions, that can lead to failed or reversed rebrands.

Or to quote Parks and Rec, “Never Half-Ass Two Things. Whole-Ass One Thing.”