I had to buy a USB cable this week and came across an electronics brand that manufactures cables, speakers and other small electronics from either recycled, or sustainably sourced materials.
I read every part of the box and loved what I saw. An electronics manufacturer actually thinking about it's impact. Awesome.
One claim one their packaging raised a big question for me though:
"{Our company} has no carbon footprint".
My instant reaction was:
So rather than let my cynicism come to a flawed decision, I just asked:
I bought the cable anyway - it was the best option on offer when measured against my values. That immediately made them a part of my supply chain (and me theirs).
But that line bugged me and I had to know about it.
When companies make a claim that makes your Spideys tingle... ask the question.
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