Pros / Cons / Context

Ever noticed how pros and cons aren’t always black and white?

A pro to you might be a con to someone else… like living in an apartment, for example:

• Pro: No garden to maintain.
• Con: No garden to play in.

Totally dependent on the person living there and their context.

When it comes up, I often suggest to soloists that they create a productised service, so they reduce the demand on their custom project offerings (which is sometimes all they offer).

By selling a productised service and optimising it over time, you reduce the need to have a sales call every time you look to sign a new client.

To introverted me, “no sales calls” is a huge pro – but for folks who find sanctuary in having calls with clients, adding productised services can feel intimidating:

• Pro: No sales calls that can be draining.
• Con: No sales calls that can lead to other work.

There’s no one-size-fits-all when it comes to packaging and selling your services.

Your context is your own ✌️