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         15 January 2023          Danny R.

Playing catch-up

Lots of voices making 2023 sustainability predictions at the moment which is fun to read.

Many of them agree on some version of this:

"Making claims about sustainability without assessing the data and overall alignment to all business activities won't be possible any longer."

In other words, greenwashing is going to get harder.

I recently spoke with a business owner who openly admitted that for a minute, he'd considered just greenwashing the company because, in his words "it's so much f**kin easier isn't it".

It's a great time to jump on the front foot with your climate action - there's gonna be a lot of orgs playing catch-up. Hopefully my guy above won't be one of them...

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