How bad can marketing copy really get?
In the space of about 5 minutes, pretty bad it turns out!
I asked my little yes-man Chad (ChatGPT) to help summarise a few paragraphs I’d been working on, and on seeing the first vanilla-flavoured draft that is very typical of him, threw him a challenge (if you can’t read the image, click here to see it at full size).
I amused myself for a few minutes by going to the point of ridiculousness with a robot, but whether it’s Chad or a human, it really highlighted how you can just revise and revise and revise, to the point where you’ve completely lost any sense of your genuine promise, and are now simply overselling something you can’t back up. Or talking complete smack. Don’t do that 🙂
That first draft is genuinely un-sexy, but it’s the closest to the truth because it’s without frills. I’d never copy-paste from Chad without an edit but if I had to, it’d be that one because I can back up what it says more than any of the other drafts.
If you have a compliant AI assistant, a yes-person, or a copywriter eager to please you and happy to jump at every request for more superlatives, this is where you might end up.
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