One thing to lots of clients

Soloists wear 19 different hats in a week… If you’re flat out all the time, where do you even start with making improvements?

I’d start by looking at your pricing.

Do you charge hourly, by the day, by the project, fixed prices, or otherwise?

Does it feel “right”? Do you feel like you’re working a reasonable amount of time for a reasonable return?

Or do you know you’re either working too many hours or not billing enough?

If it’s the latter (which it is for lots and lots and lots of people), look at your pricing again.

It’s really hard to break the busyness of a busy week to think about working differently.

But adding just one fixed-price product to your offering can be a massive circuit-breaker to your crazy weeks – possibly enough to make next month just a little more bearable than this month.

You don’t need to be everything to everyone… or even everything to one client.

You can be just one thing to lots of clients, especially if that one thing is easy for them to understand, easy for you to do, meaning it’s a fast turnaround for them, and priced in the no-brainer zone.