Non-negotiables

The boys at Beleaf (a sustainable web design studio in Melbourne) put out really great content in regards to “sustainable” web development. Here’s an excerpt from Rob’s LinkedIn post today:

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If you’re approaching a new website project, there should be a few non-negotiables:

✅ The site MUST be fast, on all devices
✅ The site MUST deliver on all business goals
✅ The site MUST engage your target user
✅ The site MUST convert your user into a genuine lead

But what if you also want to ensure your website is sustainable?

Sustainability isn’t the starting point, its the result of:

🚀 Focusing on delivering a fast user experience
🎯 Doubling down on the purpose above all else
🙋🏼 Focusing on your end user
🧑🏻‍🤝‍🧑🏻 Focusing on turning users into leads

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Interesting that you can deliver on the top list by focusing on the bottom list.

It’s a bit like accessibility… when you focus on making a website accessible to everyone, including the 15%/1bn people with varying disabilities, your website performance improves by default.