Monique Goyens is the director of the European Consumer Organisation, who describe themselves as "The European think tank dedicated to ever better regulation for the energy, tech, media, telecom, and mobility sectors."
Quite a mouthful, so perhaps it's easier to think of her as my new hero, for this quote below:
"Phrases such as 'climate positive' and 'carbon neutral' should be banned from the market altogether”.
Why? Lots of reasons, but here's a humble brag to say you heard it here first 😉 If you don't click the link, I basically rant about how Carbon Neutral has two very conflicting definitions, and the whole point it's intended to create is basically lost.
A good reason to just go ahead and do good things for your company and the climate, without getting too caught up in the hype.
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