I don't watch the Superbowl, but I heard that in one of the ads Netflix declared it's commitment to only using EVs in it's productions from now on.
Very cool piece of behaviour-modelling that hopefully helps to normalise the idea of using EVs.
I'd almost call that a Tiny Signal - the fact that it's on a Superbowl ad makes the signalling significantly less subtle, but I don't think that diminishes the intention of Netflix presenting itself as a climate-conscious org.
Sign up to The Climate Shift
We'll never share or sell your data.
Let's spend 2 minutes each day looking at the opportunities, solutions, startups and rockstars in the climate space.
100% no doom & gloom guarantee. Start transitioning your organisation towards net-zero and have fun doing it.
Emails arrive daily. Unsubscribe anytime.
A daily email exploring the opportunities, solutions, startups and rockstars in the climate space.
No doom & gloom guarantee. Start transitioning your organisation towards net-zero and have fun doing it.
2024 Impact Labs Australia.