The Climate Shift 9 October 2022 Danny R.

Net benefit

Why businesses exist:

Old way

Sell as many things as possible
Expand overseas
Reduce costs by using the cheapest materials, parts, packaging, labour, and shipping possible

New way

Define the goal of your business (your purpose)
Set filters for achieving that goal (mission / values)
Respect your filters, work to achieve the goal, and let the money come to you

Business needs to work with the environment, not against it.

Consider new ways of doing things that creates a net benefit, rather than a net harm.

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A daily email exploring the opportunities, solutions, startups and rockstars in the climate space.

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