Fancy a quick game?
As promised, here's a tiny sample of some good and not-so-good mission statements.
Initially I was going to give my take on why I think they're good or bad, but there's a lot of subjectivity in that. I'll add thoughts tomorrow, but I thought it'd be fun to leave off the company name and let you have a guess (they're Googlable if you're a dirty cheat).
There's a mix of Aussie and international companies, mostly household names although one or two may not be on your radar.
It's almost impossible to guess - I'd just love to see what you think!
Don't think too hard, just fire back your answers.
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