Mission Quiz

Fancy a quick game?

As promised, here’s a tiny sample of some good and not-so-good mission statements.

Initially I was going to give my take on why I think they’re good or bad, but there’s a lot of subjectivity in that. I’ll add thoughts tomorrow, but I thought it’d be fun to leave off the company name and let you have a guess (they’re Googlable if you’re a dirty cheat).

There’s a mix of Aussie and international companies, mostly household names although one or two may not be on your radar.

It’s almost impossible to guess – I’d just love to see what you think!

1. “To deliver 100% renewable energy across North East Victoria and Southern NSW, in a way that supports and empowers communities.”
2. “Pure passion and intense dedication travel fast and deep.”
3. “To ensure everyone has access to clean water and a toilet within our lifetime.”
4. “To bring people together to inspire and invest in humanity.”
5. “To make life better for people in small business, their advisors, and communities around the world by rewiring the world of small business by making it seamless, simpler, and smarter.”
6. “To be the most successful computer company in the world at delivering the best customer experience in markets we serve.”
7. “Our goal is to create unique products, developing innovative research and production processes as well as using our own technologies.”

Don’t think too hard, just fire back your answers.