One mini insight from research conducted by consulting firm Bain and Company:
Companies with clearly defined vision and mission statements that are aligned with a strategic plan, outperform those who do not.
That means you're not allowed to make up silly lines with no meaning if you plan to do good work.
The internet is littered with examples of good and bad mission statements, some of the bad are true head-scratchers.
Go have a read, or hold out for some examples tomorrow.
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