(Re-sharing this with a 2024 update).
Some see specific days of the year like Black Friday, Christmas, Easter, EOFY etc, as opportunities to ramp up a sale, boost subscribers, and "growth hack" the business.
Others take a step back and just listen:
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Boody is an Aussie underwear and basics brand that has transparency, regeneration and positive impact woven (pardon the pun) all the way through it - I'm a fan and customer.
You might not remember yet another sale. You might remember a small act of empathy.
♡
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