Making “stuff”

Have you seen the latest TikTok video?

Probably not, since the platform receives 10-40 million new videos each day.

DAY.

There are people who’s job title (self-designated or otherwise) is simply “content creator”. You’ve seen them – one person walking along looking whimsical, while a friend follows capturing the perfect angle on a phone.

And they wear the title proudly, but I’m struggling to think of anything more vague. Goodness knows how much storage it all takes.

When you make content, you’re kinda just making stuff – it feels a bit like taking a notepad, drawing a squiggle, then tearing the page out, drawing another one, tearing it out… pretty meaningless.

I find most “stuff” is overrated, unless it’s valuable to someone.

Are you a whimsical stuff creator? Or are you a bringer of valuable info.

If you’re shooting for the second one, good for you… I’m right there with ya (trying anyway 😉).