The word “sustainable” means 👉 can be maintained over time because the resources that it uses are being replaced at the same rate that they are being used, rather than being depleted.
This applies to products, businesses, food – just about anything you use in your life or work.
A sad truth is that this humble word has been carrying the weight of the changing world on it’s shoulders in entirely the wrong way. It’s a lovely word, but a terrible catch-all phrase.
Sustainable doesn’t mean eco-friendly, recyclable, green, climate-conscious, carbon offset, or any other climate-related thing – but that’s probably how most of us will come across it.
Not every bandwagon needs more people on it – maybe just let this one slip by.
If you see products, services, or businesses claiming to be “sustainable” – and what they’re implying is that they’re conscious of the environment – and you wanna do the same, you’ve got better options.
Instead, get specific about exactly what you’re working on – cleaning your supply chain, starting a recycling program, improving accessibility, committing to second-hand tech, etc.
I mean, it’s just a word… but reading that definition above… then saying that you’re committing to sustainability… doesn’t that seem a bit… just, weird? 🤔
For self-employed creatives, normal business traps are easy to fall into and overcomplicate things - but they’re totally avoidable when flying solo.
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