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Keep The North Cold™

Danny Ruspandini - Impact Labs Australia
Danny R.

As I become more of a climate nerd, one of my favourite things to read are impact statements on the websites of companies that are totally committed to doing good by the planet.

In the flurry of promo emails during Earth Day yesterday, I became aware of a winter clothing brand in the US called Askov Finlayson that has one of the coolest impact statements I've read.

My favourite part is how succinct and clear their mission is - Keep The North Cold™ - which ties in so beautifully with their winter-focused organisation.

Some really great inspiration ♥️

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    We acknowledge that we work on the lands of the Wangal peoples of the wider Eora nation in the place now known as Sydney. We are humbled to work on Wangal lands, used for generations as a place for Aboriginal learning and knowledge exchange.

    We respect the Elders of the past, our current Elders and the Elders we are building for our future. May we all continue to look after Wangal, Eora and surrounding lands.
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