Is “Eco” just a product line?

There are two ways I look at companies that add an “Eco” or “Green” or “Sustainable” product to their offerings:

1. They’re getting started on their eco journey, and making a small commitment that they plan to expand on as they grow and learn, or
2. They’re capitalising on a market that is increasingly eco-conscious, by offering a product with the right buzz words

Things like this are everywhere:

This is just a judgemental punt, but I’m guessing this merchandising company—that looks to be selling everything and anything they can print a logo on—is probably not too worried about it’s environmental footprint.

Some think that "going green" is a bandwagon you jump on when you see everyone paying attention to certain keywords.

I say it’s a values thing.

If you truly appreciate the importance of doing business in the lowest-impact way, you’ll find a way to do as many things like that as possible... eventually you won't be able to avoid the low impact option, because all others simply stop making sense.

Otherwise, you’ll look like the screenshot above - capturing whatever market share you can in a desperate attempt to cover all bases.